Privacy Policy
Last Updated: 8 February 2026
1. Introduction
This policy explains how The Scale Up Factory handles your data. We believe in keeping things lean and transparent—we only collect the minimum amount of data necessary to respond to your enquiries and understand how our website is performing.
2. Who We Are
If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us using the details below:
3. The Data We Collect
We collect data in two limited ways:
A. Information You Give Us (Contact Form)
When you fill out our contact form, we collect:
Identity Data: Your name.
Contact Data: Your email address and the content of your message.
Purpose: We need this solely to read and reply to your enquiry. We do not add you to any marketing lists unless you explicitly ask us to.
B. Information We Collect Automatically (Google Analytics)
When you browse our articles, we use Google Analytics to collect anonymised data about your visit. This includes:
Technical Data: Your IP address (which is anonymised), browser type, and device type.
Usage Data: Which pages you visited, time spent on the site, and bounce rates.
Purpose: This helps us understand which articles are valuable to our audience so we can improve the “The Scale Up Engine” content.
4. How We Use Your Data
We will only use your data for the following specific reasons:
To communicate with you: Responding to the questions or comments you submit via the contact form.
To improve our website: Using data analytics to improve our website layout, content, and user experience.
5. Sharing Your Data
We do not sell your data. We only share data with the specific third-party service providers that allow this website to function:
Google Analytics: To process anonymised website traffic data.
Website Hosting Provider: Hostinger UK Limited to host the site infrastructure.
International Transfers:
Our analytics provider (Google) may process data outside the UK. Where this happens, we rely on their standard contractual clauses and adequacy decisions to ensure your data remains protected to UK GDPR standards.
6. Cookies
We use a small number of cookies primarily for Google Analytics.
These cookies allow us to count visits and traffic sources.
You can set your browser to refuse all or some browser cookies. However, if you disable cookies, some parts of this website may not function properly.
7. Data Retention
Contact Form Data: We keep your emails only for as long as is necessary to resolve your query or maintain a business relationship.
Analytics Data: Google Analytics data is set to be retained for a standard period (typically 14 months) before being automatically deleted.
8. Your Legal Rights
Under the UK GDPR, you have the right to:
Request access to the personal data we hold about you.
Request correction of your data.
Request erasure of your data (e.g., asking us to delete an email thread).
Withdraw consent at any time.
To exercise any of these rights, simply contact us using the Get In Touch page.